Sales Executive, Embassy Vertical

Location: Turku HQ, Finland

Team: Nordic Sales Team | Reports to Chief Sales Officer (CSO)

About the role

The Sales Executive for our Embassy vertical is responsible for expanding and managing Lyyti’s business within the diplomatic sector globally. The core of the role is to help embassies, consulates, and international organisations modernise their event management processes, recognising that professional events are a critical tool for diplomacy and international relations.

Key responsibilities:

• Value Proposition: Position Lyyti at the heart of diplomatic engagement, ensuring a professional process from the initial invitation to post-event follow-up.
• Vertical Growth: Identify and engage with embassies and diplomatic missions worldwide. Position Lyyti as a mission-critical tool for diplomacy ("Without events, there is no diplomacy").
• Content & Events: Produce relevant and expert content tailored to the diplomatic community. Coordinate both online and on-site events, and serve as a keynote speaker and representative for the Embassy vertical. The job requires international business travel for events.
• Public Sector Expertise: Navigate and manage public sector procurement processes. Ensure Lyyti meets the specific compliance, security, and data privacy requirements typical of government entities.
• Cross-Functional Collaboration: Work closely with other Lyyti teams to communicate vertical-specific requirements and security needs, ensuring the roadmap aligns with diplomatic standards.

Why Lyyti?

Lyyti is the leading Nordic event platform, helping companies create more meaningful encounters. Our beloved platform is trusted by brands like American Express, Warner Bros., Discovery, Air France-KLM, and government agencies worldwide to power their event creation and management. Events aren’t just part of our product—they’re at the core of who we are.

You’ll join a driven, goal-oriented team that plays fair together, and your role will be significant in Lyyti’s strategy.

Who you are

You are skilled at navigating the complex stakeholder landscapes of major diplomatic organisations, from Procurement and IT to embassy staff and diplomats.

You see a global diplomatic network as an opportunity for deep, mission-critical partnerships. Beyond traditional sales, you are a credible expert who enjoys producing relevant content and coordinating both online and onsite events. You are a powerful advocate for your clients and a recognised voice for Lyyti within the global diplomatic community.

What you bring

• Industry Knowledge: A proven track record of successful public sector sales in international markets (outside of Finland).
• Presentation & Coordination: Excellent public speaking skills and the ability to coordinate high-quality event experiences.
• Consultative Sales: Ability to act as a trusted advisor to government officials.
• Languages: Full professional proficiency in English is mandatory. Proficiency in other languages is considered a plus.

What we offer you

• Global Exposure: Unique opportunity to work with international stakeholders in over 125 countries.
• Thought Leadership: Build a personal and corporate brand at the intersection of international diplomacy and modern event technology.
• Strategic Impact: Play a key role in defining how a Finnish SaaS success story scales within the prestigious global vertical.
• Monthly compensation of 5,000 € – 5,800 €, including fixed and variable salary (On-Target Earnings, OTE-model).
• Modern office in the Turku city centre (Lyyti's Headquarters).
• Possibility to work remotely two days per week, but the office days are essential to create meaningful connections with your colleagues and learn from them.
• Benefits supporting work well-being: flexible working hours, extensive occupational healthcare, the Auntie service, Edenred lunch benefit, and Epassi sports and culture benefit.

Interested?

If you think you could be the next Lyytian, submit your application by Sunday, March 22, 2026.

If you have any questions about the role, Lari Lempinen (Chief Sales Officer) will be happy to answer them on LinkedIn, by email at lari.lempinen@lyyti.com or by phone at +358406361777 (please leave an SMS if no reply).