How to Turn Events into Revenue with SuperOffice & Lyyti
Every year, companies invest heavily in events, and walk away with a spreadsheet and a few business cards. The pipeline never materialises. Not because the event failed. Because nothing connected.
Marketing can't prove impact. Sales doesn't know who was engaged. And the intent signals your events generate never reach the people who could act on them. This session is about closing that gap, practically and commercially.
In this session, we'll cover:
- How events are a growth driver in the customer journey
- Typical challenges with event ROI — and the solutions for it
- An overview of the SuperOffice and Lyyti integration, and how it helps you drive revenue — including a live demo
Late last year, Lyyti and SuperOffice joined forces when SuperOffice acquired Lyyti. This webinar is one of our first joint live sessions, a candid conversation between CMOs and a CCO on what it really takes to turn event engagement into pipeline.
What you'll walk away with
Events as a growth driver
A clear view of where events sit in the customer journey, and why they're one of your highest-intent touchpoints.
Common event ROI challenges
The real reasons event engagement doesn't convert, and concrete steps to change that.
Faster, more relevant follow-up
How to give your sales team the context they need to follow up with confidence, not just a name on a list.
SuperOffice + Lyyti in practice
A live walkthrough of the integration, from targeting the right contacts to syncing engagement back to CRM.
Panel
As Chief Commercial Officer at SuperOffice, Camilla Heidenreich Bommen leads the strategy and vision for Sales and Consulting, ensuring that customers are at the center of everything we do. With more than 25 years of experience in sales, consulting, and technology, she brings deep expertise and proven leadership. She is passionate about understanding customer needs and turning them into valuable solutions that deliver consistent results. Her focus is on helping companies grow stronger and more competitive through the power of CRM.
Bettina Berntsen is the Chief Marketing Officer at SuperOffice and a growth-focused marketer with over 10 years of experience in demand generation, brand, and go-to-market strategy. With a track record spanning multiple European markets, she is known for turning commercial insight into pipeline and revenue impact.
As a driver of modern GTM execution, she works at the intersection of brand, demand, and AI-enabled workflows - helping teams move faster, align better, and deliver more consistent results across the full customer journey.
Antonia Ridderstråle is the Chief Marketing Officer at Lyyti and a data-driven marketer with over 17 years of experience in marketing, sales, and events. With an international background spanning Europe and the US, she is known for turning strategy and data into tangible business results.
As a thought leader in data-driven marketing, she inspires growth and drives new ways of maximizing event ROI through data, insights, AI-driven workflows, and tighter alignment between sales and marketing.
SuperOffice CRM
Driven by a passion for Customer Relationship Management (CRM), SuperOffice makes award winning CRM software for sales, marketing and customer service. As the leading European CRM provider, SuperOffice is trusted by thousands of growing companies.
Lyyti, Event Management Software
Lyyti is an all-in-one event management software that helps organisations create meaningful encounters. No matter what the platform – live, online or hybrid – Lyyti’s automated functions for registration, communication, reporting and feedback make sure that every event is a success for participants and organisers alike.