GET READY TO IGNITE YOUR PASSION
ELEVATE YOUR SKILLS & CELEBRATE WITH US
REDKEN IS HITTING THE ROAD AND WE’RE BRINGING DIRECTLY TO YOU
THE ULTIMATE EXPERIENCE
IT´S NOT JUST AN EVENT, IT'S A MOVEMENT!
A CHANCE TO CONNECT, LEARN FROM INDUSTRY LEADERS, AND IMMERSE YOURSELF IN
THE WORLD OF REDKEN.
REDKEN HAIR ARTISTS
MATT SWINNEY @matt.swinney
GLOBAL ARTISTIC AMBASSADOR
Matt Swinney is a four-time NAHA winner—including Hairstylist of the Year—and a global leader in hair artistry. Based in Minneapolis, Matt is the co-founder of Evolution Salon and a visionary Redken Artist known for seamlessly blending structure, movement, and visual storytelling in his work. His creations have been featured in Elle, Allure, and countless editorial campaigns. He is also a four-time BTC One Shot Award winner, adding to his legacy as one of the industry’s most celebrated talents.
Matt’s sessions are immersive, high-level experiences that explore texture, shape, and the balance of cut and color. Whether you’re refining your finish, modernizing your technique, or redefining your artistic voice, Matt gives you the tools to build your signature style. He teaches with passion, precision, and a deep understanding of how artistry and business intersect. If you’re ready to sharpen your skills and ignite your creativity, Matt’s class delivers.
JENNY KARLSSON @koivistokarlsson
GLOBAL REDKEN ARTIST
As an international Redken Artist, Jenny has built a reputation for performances that blur the line between hair and high art. Each show is a live canvas, charged with intention and executed with a mastery that only comes from years of relentless creative pursuit.
Jenny doesn't repeat herself. Every performance introduces a new challenge, a new concept, a new way of seeing what hair can become. Where others see technique, she sees possibility. Where others see a finished look, she sees the beginning of a conversation between form, texture, and identity.
VENUE
KULTURHUSET, Sergels torg 3
How to get there:
- Subway/Train station: Stockholm C
PRACTICAL INFO
Date: 19 September 2026
Time: 16:00-22:00
Price: 3450 SEK ex vat
Includes a generous goodie bag with products you’ll actually love and use.
RSVP latest 1 August 2026. Don't wait too long though - Limited spots available. Sign up now to not miss out.
NEED A HOTEL ROOM?
AtSix: (200m from venue)
At Six is a contemporary luxury design hotel in the heart of Stockholm, combining Scandinavian elegance, exceptional service, and a prime city-center location only 200m from the Redken On Tour venue.
Use Promo code: VIPAT6 for 15% discount
Downtown camper (100m from venue)
Next door. You can almost crawl back home. A modern lifestyle hotel, offering Scandinavian design, relaxed comfort, and an urban retreat.
Add on a spa experience at The Nest Wellness and enjoy some relaxing moments the day before or after the event.
Find the best prices on the website
HOBO (250m from venue)
Hobo is a vibrant lifestyle hotel in the heart of Stockholm, blending contemporary design, creative energy, and a social atmosphere.
Use code: LOVEHOBO for 10% discount
SALON OWNER?
As a salon owner, you can sign up and register as many participants as you want. You, as a contact person will receive a total confirmation overview, meanwhile your participants gets a event confirmation to their personal e-mail adress.
All participants will receive a personal link with information about the event, and the possibility to updated information such as name, dietary restrictions etc. All participants will closer to the event get access to your personal ticket through the registration website.
The registration will be open for editing details until September 1st.
@redkenpro
#redkenontour2026
