MATT SWINNEY @matt.swinney

GLOBAL ARTISTIC AMBASSADOR

Matt Swinney is a four-time NAHA winner—including Hairstylist of the Year—and a global leader in hair artistry. Based in Minneapolis, Matt is the co-founder of Evolution Salon and a visionary Redken Artist known for seamlessly blending structure, movement, and visual storytelling in his work. His creations have been featured in Elle, Allure, and countless editorial campaigns. He is also a four-time BTC One Shot Award winner, adding to his legacy as one of the industry’s most celebrated talents.

Matt’s sessions are immersive, high-level experiences that explore texture, shape, and the balance of cut and color. Whether you’re refining your finish, modernizing your technique, or redefining your artistic voice, Matt gives you the tools to build your signature style. He teaches with passion, precision, and a deep understanding of how artistry and business intersect. If you’re ready to sharpen your skills and ignite your creativity, Matt’s class delivers.

NICOLE BOMAN

Less Screen Time, More Time for the Client with AI

What is generative AI, how do you get started, and how do you get it to do what you actually want?

Nicole Boman from Studio Stén answers these questions through the lens of a hairdresser’s everyday work - straight from your phone, using your voice. 

Plan your day, draft social media content, write client messages - all while your hands are busy doing what they do best.

This practical and inspiring session shows how AI can be woven naturally into your workflow, making the technology easy to understand, enjoyable, and genuinely useful in the salon. 

Participants will leave with practical ideas and tools they can start testing the very next day.

This session will be held in Swedish.