GET READY TO IGNITE YOUR PASSION
REDKEN IS HITTING THE ROAD AND WE’RE BRINGING DIRECTLY TO YOU
IT´S NOT JUST AN EVENT, IT'S A MOVEMENT!
A CHANCE TO CONNECT, LEARN FROM INDUSTRY LEADERS, AND IMMERSE YOURSELF IN

GLOBAL ARTISTIC AMBASSADOR
Matt Swinney is a four-time NAHA winner—including Hairstylist of the Year—and a global leader in hair artistry. Based in Minneapolis, Matt is the co-founder of Evolution Salon and a visionary Redken Artist known for seamlessly blending structure, movement, and visual storytelling in his work. His creations have been featured in Elle, Allure, and countless editorial campaigns. He is also a four-time BTC One Shot Award winner, adding to his legacy as one of the industry’s most celebrated talents.
Matt’s sessions are immersive, high-level experiences that explore texture, shape, and the balance of cut and color. Whether you’re refining your finish, modernizing your technique, or redefining your artistic voice, Matt gives you the tools to build your signature style. He teaches with passion, precision, and a deep understanding of how artistry and business intersect. If you’re ready to sharpen your skills and ignite your creativity, Matt’s class delivers.
KULTURHUSET, Sergels torg 3
How to get there:
As a salon owner, you can sign up and register as many participants as you want. You, as a contact person will receive a total confirmation overview, meanwhile your participants gets a event confirmation to their personal e-mail adress.
All participants will receive a personal link with information about the event, and the possibility to updated information such as name, dietary restrictions etc. All participants will closer to the event get access to your personal ticket through the registration website.
The registration will be open for editing details until September 1st.