21.5.2025 / 8:30-12:00 / Epicenter Helsinki
Vincit Elevate: Winning with Customer Experience
How does the world of retail and customer experience look like in 2025? Join Vincit Elevate: Winning with Customer Experience, and learn from the best in the business!
Welcome to Vincit Elevate!
On Wednesday, 21 May 2025, we will gather at the Helsinki Epicenter to hear from industry experts on how to develop a world-class customer experience, build a sustainable competitive advantage, and stay on top of the game as competition intensifies internationally.
The event is aimed at all business, customer experience, and commercial leaders who want to stay one step ahead and get fresh perspectives on the drivers behind successful digital sales.
During the day, you will gain valuable insights on how digital can drive growth, and how to think about and refine the customer journey, especially in product and service businesses, to create real value. We will also talk about the current state of the retail sector, especially in Finland, and how the competition from big international players such as Temu and Shein is having a significant impact on Western consumer markets and breaking down traditional perceptions of the retail sector.
The highlights of the day will be provided by four seasoned professionals:
- Alexander Graf, Co-Founder & CEO, Spryker (Keynote): Temu and Shein vs. the rest of the world
- Arhi Kivilahti, Founder, Ada Insights: The current state and future prospects of the retail industry in Finland
- Jussi-Pekka Erkkola, VP of Ecom and Digital Services, Elisa: Building a winning digital customer experience in subscription-based business
- Pekka Litmanen, Chief Experience Officer, Verkkokauppa.com: Creating customer value in product-driven commerce
The day will be hosted by Anssi Falk, Business Development Director, and Noora Tuominen, Customer Experience and Marketing Strategist at Vincit. They will ensure the day runs smoothly and inspiringly.
The doors open at 8:30 with breakfast served, and after the presentations, you can network over a free lunch from 12:00-13:00. This is your opportunity to exchange ideas with other professionals, engage in inspiring and thought-provoking discussions, and get new ideas for improving your business and customer experience.
Event details
Date: 21.5.2025
Time: 8:30-12:00, networking lunch at 12:00-13:00
Place: Epicenter, Mikonkatu 9, 00100 Helsinki
The event is held in English.
Don't miss out on our yearly Vincit Elevate – secure your seat now!
Speakers
Alexander Graf
Co-Founder & Co-CEO, Spryker
Alexander Graf is a leading expert in digital commerce and the Co-CEO of Spryker, a commerce technology platform powering global enterprises such as Toyota, Aldi, and Siemens Healthineers. He is also the host of the widely followed German podcast, Kassenzone, where he shares weekly insights on e-commerce trends and business models. Prior to founding Spryker, Graf co-founded several successful companies, including the fashion e-tailer About You, the digital consultancy Etribes, and Amazon agency Factor A. His work focuses on scalable commerce innovation and driving digital transformation in complex business environments.
Arhi Kivilahti
Founder, Ada Insights
Arhi Kivilahti has worked in the retail industry in many positions. Initially as a PhD researcher in Aalto University and visiting researcher in Oxford University (Saïd Business School). After his PhD about the emergence of online grocery retailing in the UK, he went on to work as a consultant before joining Kesko in 2016 to work as a Development Director responsible of building the ecommerce capabilities for the grocery business.
After Kesko he founded an online grocery start-up. For the last six years Arhi has worked as an independent analyst and commentator covering all main international retail industries as well as categories.
Jussi-Pekka Erkkola
VP of Ecom and Digital Services, Elisa
Jussi-Pekka Erkkola is a Finnish digital business professional currently serving as Vice President of Elisa’s eCommerce & Digital Services unit. He brings extensive experience in digital service innovation, marketing, and business development. His expertise spans strategic leadership, impactful digital customer experiences, and sustainability.
Pekka Litmanen
Chief Experience Officer, Verkkokauppa.com
Pekka Litmanen leads Verkkokauppa.com's sales operations and drives continuous improvement of the customer experience, leveraging his strong expertise in customer-centric services and loyalty development. Litmanen has been a member of the Verkkokauppa.com leadership team since October 2021
Register now!
Download our customer data guide
Most companies sell through multiple channels, but efforts are often fragmented across teams. The key is to shift from multichannel to omnichannel sales, creating a seamless, personalized experience across online and offline touchpoints.
This starts with a deep understanding of customer needs, backed by strong data and analytics. With the right insights, you can tailor products, offers, and communications to each customer—boosting satisfaction and lifetime value.
What’s inside our guide:
- What omnichannel and customer lifetime value mean
- Where to personalize in B2B and B2C
- How to choose the right technologies
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