Tuesday 24 November 2026 at 17:00–20:00
Legal considerations for building a strong brand
Building a strong brand is not only about building brand recognition and commercial value, but also about ensuring that the elements that make up the brand can be effectively protected and used.
This presentation looks at the interplay between brands and trademarks, including how the choice of a distinctive name or sign can strengthen both the brand and its legal position.
We will also consider the importance of clearance before launch, how to determine what should be protected and in which markets, and how trademarks can work alongside designs, copyright, domain names, and other rights to protect the overall brand identity.
Finally, we will look at managing these rights as business assets throughout the brand lifecycle, including licensing, collaborations, acquisitions, and ongoing portfolio management.
Speaker
Kaisu Korpua
Managing Counsel
Brand Protection and Intellectual Property
Agenda
Welcome to WCN x Roschier collaboration event
You are warmly welcome to the joint event of Womens Career Network and Roschier. You may arrive at the time that suits you best between 5:00 pm and 6:00 pm, during which a light dinner will be served.
We will start the presentation at 6:00 pm, and it will last about one hour. If you wish, you may submit a question in advance using the registration form. After the presentation, we will continue discussions over sparkling drinks until 8:00 pm.
We hope to see you!
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